As inbound marketers, we understand that the days of purchasing a lead list, entering the contacts into our CRM, and sending out emails are past. However, the idea of creating an entirely opt-in database from start might be intimidating. So, how can you rapidly increase your database so that you can begin nurturing a list of opt-in prospects as soon as possible?
Use quality material to attract prospects.
The most critical aspect of expanding your database is developing unique and engaging content for your customer personas. Let’s look at how we may leverage content production and other marketing methods to expand our opt-in prospect database.
Request that individuals subscribe.
Visitors may opt into your marketing messages by committing to give relevant industry news, promotions, discounts, and freebies.
When soliciting prospects’ demographic information and email addresses, it is critical to position forms in prominent locations on your website, such as your homepage, blog page, or header or footer.
Provide gated content.
Another common strategy is to “gate” premium content offerings such as industry e-books, research, and client case studies. Gating material is forcing a user to provide their email address through a form in order to obtain content. This is a very successful method of growing your database, particularly if you have premium content offerings.
Make yourself a thinking leader.
People are more inclined to subscribe to your emails if they see you as an industry leader. Many people, for example, follow Oprah for her monthly book club recommendations because they see her as an expert in the field. They want to know what she suggests.
People would be less likely to join up for Oprah’s many newsletters if she weren’t a thought leader. Oprah is an excellent example since she is a thought leader in numerous fields and has separate email newsletters for each — lifestyle, television, books, and inspiration.
Make use of your other email lists.
If, like Oprah, you have many newsletters, you may promote a new email list in one of your existing newsletters. Before starting her book club email list, for example, Oprah might have advertised it in her lifestyle email newsletter. Using your existing email lists to generate a new opt-in email list is a terrific method to get started.
Customers should be encouraged to subscribe throughout the checkout process.
It may seem more challenging to obtain email subscribers if you operate an online company. However, this is not required. You may put a checkbox during the checkout process that allows consumers to subscribe to your mailing list. When people are already filling out a form, including a little option for your email newsletter is an excellent method to grow your list.
Extra Tip: There are several advantages to adopting opt-in lists. They may be used as a marketing tool, to solicit client feedback, and to gather customer data. For a better experience, utilize this optinmonster alternative.
Opt-in lists are a valuable resource for every business. They enable businesses to sell their goods and services without being invasive or bombarding their customers. Opt-in lists also enable businesses to get feedback and data on their clients without having to directly ask them questions. All of these factors will contribute to the company’s long-term growth.
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