Everyone Is Talking About These 5 Content Marketing Trends

Every year, it seems, a new set of marketing trends emerges, those “can’t miss” chances that scream for attention. We’d be dizzy with tiredness if we tried to follow every trend. Nonetheless, there are some tendencies that we would be remiss not to notice.

As we enter the last chapter of 2022, many businesses are still working on developing a genuine content marketing strategy. If it describes you, here are some pointers: Native advertising remains the gateway drug to success, and mobile remains the flavor of the month.

Nonetheless, according to Smart Insights, content marketing will be THE MOST IMPORTANT TECHNIQUE FOR DRIVING INCREASED SALES IN 2022. Some significant themes stand out in an industry that is all about experimenting.

Here are the top ten content marketing topics that everyone is talking about right now.

1. Brands Will Keep Investing in Original Content

It was recently revealed that tech behemoth Apple intends to invest $1 billion in original programming. Though some rumors claim that Apple is making this effort to compete with Netflix, we feel that Apple is thinking about more than just video streaming. As the competition in this market heats up, businesses must remain relevant. Valuable, unique programming may assist businesses in expanding their audience and keeping current consumers delighted.

Google also buys original material from media businesses and brands to cover content shortages, whereas Facebook invests heavily in original video. Without a doubt, the online retail behemoth Amazon will be the greatest investor of all. Though the implications are yet to be seen, one thing is certain: content marketing is stealing the show.

2. Transparency Will Rule Supreme (or Queen)

Consumers are growing more desensitized. We want – and frequently demand – firms to be open, genuine, and committed to giving back. However, once everything is said and done, many customers are expressing dissatisfaction with brand advertising, environmental claims, philanthropic contributions, and corporate support for different causes. Despite the fact that such attempts have been successful for certain firms, this form of advertising is increasingly seen as desperate or dishonest.

Moving forward, businesses must prioritize openness and disclosure in order to reduce this gap as much as feasible. Here comes Influencer Marketing.

However, working with influencers may be difficult. The Federal Trade Commission is continuing to take steps to safeguard consumers from firms that are not open enough, including collaboration with influencers. Take, for example, what occurred with Machinima. The FTC issued a notice to Machinima, a YouTube gaming network, in 2015 for failing to disclose paid sponsorships to YouTube influencers.

This is far from the only example. A short Google search reveals that a lack of disclosure and transparency has harmed numerous companies. To earn (and keep) your audience’s confidence, the next stage of influencer marketing and sponsored content must guarantee that every piece of content developed is transparent.

3. Budgets for content marketing will continue to rise.

Companies all across the world are spending a lot of money on content marketing. What is good news for content marketers is equally bad news for organizations with a small team. This increases the probability that businesses will resort to freelance writers and others who can provide content for a fee.

4. Content Marketing Responsibilities Continue to Intersect

It is frequently difficult to tell who is in control of content within a corporation. Roles and responsibilities fluctuate within marketing divisions and even throughout the organization. Separate content creators, social media managers, and other authors may exist in PR and communications, but they are not connected with the official content team, leaving no one in control. Such chaos might result in a disconnected content strategy.

5. The Internet of Things Will Remove Content From Screens

Customers are no longer restricted to seeing material on a screen. Although many information formats have long been accessible, the Internet of Things has enabled material to be integrated into our lives in entirely new ways. Take a look at how we currently engage with technology, such as Apple’s Siri. When users talk, Siri answers with call-and-response material that is available wherever and whenever they require it. Alexa, Amazon’s speech service, is also becoming a digital portal to content.

Many companies currently utilize Alexa to communicate material with their audience in ways that go beyond the confines of a laptop, tablet, or mobile phone screen. For example, the American Heart Association utilizes Alexa to deliver information about CPR, including step-by-step instructions on how to administer the procedure in an emergency. This content is supplemented by information on the warning indications of a stroke and a heart attack.

The majority of material is becoming digital as a result of IoT. Beacon-based proximity marketing, sensors, device pairing, and other characteristics enable marketers to invest in an infinite number of sorts of content engagement. This form of highly targeted content might assist you in reaching your target audience at the right place and right time.

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